What is the General Product Safety Regulation (EU) 2023/988?
Regulation (EU) 2023/988 (GPSR) entered into application across the European Union, replacing the old General Product Safety Directive 2001/95/EC.
GPSR applies to all non-food consumer products placed or made available on the EU market, whether sold in physical stores or via e-commerce marketplaces (Amazon, eBay, Temu, independent webstores). It ensures that only genuinely safe products are sold to European consumers.
Key Legal Obligations Under GPSR
- EU Economic Operator Requirement: Every non-EU manufacturer must appoint an EU-based Responsible Person (importer, authorized representative, or fulfillment service).
- Comprehensive Risk Assessment: Documenting potential hazards with special attention to vulnerable consumers (children, elderly).
- Full Product Traceability: Product batch, serial number, manufacturer contact, and EU Responsible Person details on product or packaging.
- Direct Incident & Accident Reporting: Mandatory reporting of serious product-related accidents via the EU Safety Business Gateway.
- Online Marketplace Information: Product listings must display manufacturer identity, contact details, warnings, and safety pictograms.
Commercial Benefits of GPSR Compliance
- Amazon EU & E-Commerce Eligibility: Prevents listing removals and account deactivations on European e-commerce platforms.
- Zero Customs Detentions: Fully compliant labeling prevents European border port seizures and destruction notices.
- Consumer Trust: Demonstrates unwavering adherence to the highest international consumer protection standard.
Step-by-Step Certification Process with Gitchia
Our transparent certification pathway ensures seamless compliance without disrupting daily operations. Access the complete step-by-step audit guidelines or apply directly online:
